I sat down with the T. Rowe Price innovation team for a workshop to discuss creative concepts for an long-term investment banking app tailored to their audience. The team wanted to solve the challenge of motivating the user to continue investing with TRP in a long-term manner. As a group, the team ideated an investment banking app centered around rewards, user milestones, interactive communication with financial advisors, and a full dashboard with long-term banking data. I then began rapidly prototyping an app concept that could solve the user needs presented at our workshop.
Visual Design Lead