rallying a community around unlocking innovation
Fannie Mae has an online API platform called the Exchange, that invites the user to engage with Fannie Mae housing data to solve housing industry challenges. With the site launched less than a year ago, the platform faced challenges of visibility and sign ups - 66% of a technical audience interviewed at DevWeek NYC didn't know about Fannie Mae or the Exchange platform at all. In order to solve this problem, the Slalom team and I were tasked with conducting user research on starting a developer community centered around thought leadership, user support and event promotion. I then prototyped the ideal state of the community page. Further, we began a content strategy using Medium as a starting point because of its built-in audience.
UI/ Visual Design