ACS NATIONAL MEETING
branding a national conference for the world's largest scientific community
The American Chemical Society hosts a national conference bi-annually. The 2018 spring conference theme was called "The Nexus of Food, Energy & Water," and hosted in New Orleans, Louisiana. Wanting to head in a different brand direction than their previous conference visuals that were more scientific representations, ACS decided to land on an abstract design representing the theme. As a part of this project, I designed a 500+ page program book, exhibitor prospectus, digital assets for their website, and social media graphics to advertise the conference.
American Chemical Society